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EXTRA TIME +4: Iconic Italian Fashion Partnership, High-fashion Fiorentina Kit, and Union of Football and Philanthropy

EXTRA TIME is back! At Life After Football, we’re extending the weekend with our EXTRA TIME +4 section. Each week, we spotlight four must-see highlights in football, fashion, and lifestyle that deserve your attention. From Fiorentina’s high-fashion fourth kit to United’s game-changing (RED) collaboration, football meets culture in bold new ways. adidas brings Americana to the Club World Cup ball, while C.P. Company blends terrace heritage with Bologna’s UCL return.

EXTRA TIME +4

Fleur-de-lis

Kappa and Fiorentina have joined forces with Florence’s luxury retailer LuisaViaRoma to unveil a stunning fourth kit for the 2024/25 season. Known for its iconic designs beloved by football shirt enthusiasts, Fiorentina’s latest kit blends the worlds of football, fashion, and luxury. Inspired by the iconic fleur-de-lis, the gradient jersey transitions from violet to black, with iridescent accents reflecting the spirit of Florence. Limited to just 1,926 pieces, this collector’s item is available now online and at LuisaViaRoma stores. Don’t miss your chance to own a piece of football fashion history.

Fiorentina Fourth Kit

Hometown Glory

C.P. Company has become Bologna’s official fashion partner, a perfect fusion of football and style. The Serie A squad debuted navy blue, weather-resistant jackets and trousers, featuring the club badge and C.P. Company logo, before their win over Dortmund. A standout piece, the iconic goggle jacket, boasts custom Bologna-red lenses. With roots in both Bologna and terrace culture, this collaboration feels destined. Following a partnership with Manchester City, C.P. Company cements its legacy in football fashion.

C.P. Company x Bologna

RED

Manchester United have teamed up with (RED) to launch a special-edition kit, uniting football and philanthropy. For one weekend only, the (RED) logo will replace Snapdragon on the men’s and women’s home shirts, raising awareness for global healthcare inequality. (RED), known for partnerships with Apple and Nike, has raised millions to fight HIV/AIDS across Africa. United becomes the first football club to collaborate with the non-profit, wearing the kit against West Ham and Arsenal on May 10-11—turning Old Trafford into a symbol of change.

RED - special Man United Kit

Americana

adidas has dropped the official match ball for the 2025 Club World Cup, and it’s a dazzling tribute to Americana. Inspired by the iconic American flag, the ball features a striking red, white, and blue colorway, with swirling stars and stripes that nod to the classic 1994 USMNT kits. At the center, the Club World Cup emblem and a golden version of the tournament’s new trophy take pride of place. With adidas’ Connected Ball Technology for pinpoint accuracy, this ball is ready to shine in every city. Get ready for the ultimate football experience.

adidas ball 2025 Club World Cup